What is ‘cyclism’? Cyclism is an enthusiasm and knowledge of cycling. S3’s first cycling client was Diamond Back [WSI] in 1990. Since then, we have worked with many cycling companies in various capacities. We are currently most involved with the success of the Magura brand in the USA. Back in 1993, I personally helped ‘break-in’ the mountain bike mecca of Whistler Mountain B.C., I frequently ride with magazine editors, product managers and key industry types. I’ve raced the California State DH series and ridden the trails of Gooseberry Mesa, Grand canyon, Tahoe, Moab, Downieville, Sun Valley and Sedona to list a few.
Why is this important? So you don’t have to worry about your agency calling you to ask you what SPD means or where the cranks are on a bike. Cycling + Enthusiasm = Cyclism; We have it.