Already a strong and historic brand in Germany and Europe, S3 was brought in to elevate the brands awareness in the USA for both Mountain Bike and Motorcycle divisions of this 100 year old company. S3 got to work immediately by conducting informal surveys with consumers, OE’s and media. The knowledge gained led to strategic ads exploiting Magura’s long history of engineering excellence particularly when compared to their Taiwanese made competitors. Over the last several years, using S3’s extensive category experience, the brands awareness and appeal has been extended in many ways. P Today, Magura can celebrate much increased visibility and sales largely in part to S3’s services.
Brand Strategies • Advertising. Consumer, Trade • Media Planning • Event Promotions • Trade Show Booths/Displays • Copywriting • PR / e-Blasts • OE Communications Internal Communications • Packaging/Graphics • Product Graphics • Merchandise