Hyundai’s Hope On Wheels [HHOW] was established in 1998 to help children with pediatric cancer. Donations are made with the sale of every new Hyundai vehicle which is then awarded to children’s hospitals across the U.S. for research in the cure for pediatric cancer. S3 was commissioned to help develop marketing materials to expose the program to visitors of Hyundai dealerships. Two programs are developed that appear in dealerships twice a year. Materials include banners, posters, stickers, brochures, P.O.P’s and other materials that are displayed throughout all Hyundai dealerships. S3 also provides design and marketing support to other related HOW events such as their 5k run/walk series.
S3 produced materials have been embraced by dealers and the programs donation capabilities continue to grow.
Dealer Materials • Event Promotions • Various Design Executions